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What’s Cooking? The Latest Trends in Food Media and Studies
I find it fascinating how food culture is constantly evolving to cater to changing consumer preferences. With the rise of social media, there seems to be an endless stream of food-related content that never ceases to amaze me. From new recipes to viral food trends,...
Keeping the Focus: How to Manage an Entertaining and Friendly Participant in UX Research
In this article, I want to share some tips on how to deal with a participant who is extremely entertaining and friendly. You might think that having a participant who is entertaining and friendly is a good thing, and it can be. After all, you want your participants to...
How to Deal with Time Pressure in User Interviews: A UX Researcher’s Guide
In this article, I want to share with you some tips on how to handle a common challenge that many UX researchers face: running out of time to complete everything in the user interview session. User interviews are a great way to gather insights from your target users....
How to Improve Your Moderation Skills as a UX Researcher
Moderation is the art of facilitating a conversation with a participant, whether it’s in an interview, a usability test, or a contextual inquiry. In this article, I want to share some tips on how to improve your moderation skills. Moderation skills are essential for...
How to Handle Participant Discomfort in UX Research: Best Practices and Lessons Learnt
In this article, I’m going to share some tips on how to handle a common situation that you may encounter as a moderator of user research sessions: when the participant looks or sounds uncomfortable and/or nervous. As a moderator, you want the participant to feel at...
How to Deal with a Participant Who Does Not Meet Your Criteria: A User Researcher’s Guide
Today, I want to share with you some tips on how to handle a common situation in user research: when a participant does not seem to meet key criteria for your study. As a UX researcher, I have encountered this situation many times. It can be challenging to deal with a...
Responsibilities of an Interview Moderator: A UX Researcher’s view
User interviews are a great way to gather detailed information from participants about their needs, preferences, behaviours, attitudes, and opinions on a specific topic or product. An interview moderator has a lot of power and responsibilities in ensuring the success...
Don’t Panic: 9 Moderation Patterns to Save Your User Interviews from Disaster
User interviews are a valuable source of insights for product development, but they can also present some difficulties for the moderator. In my experience as UX Researcher in an international UX Research agency, I got the opportunity to do research with participants...
Don’t Say That: Phrases you should avoid in user interviews
As a UX researcher, I know how important it is to conduct effective user interviews. My experience as a UX researcher for a global UX research agency allowed me to learn from diverse participants in India and the United Kingdom through in-depth interviews. However,...