by Atul | Sep 23, 2023
Background The client, a leading bank, wanted to redesign their internal Security Portal to improve the user experience and satisfaction. The Security Portal is a website that provides information, guidance, and support on various security topics and services for the...
by Atul | Sep 23, 2023
Background A leading e-commerce platform wanted to redesign its pricing page to make it more explicit and intuitive for site visitors to decide on which plan best suits their needs. They also wanted to better understand the mental models and preferences of their...
by Atul | Sep 23, 2023
Background Our client, a leading e-commerce platform, wanted to understand the needs and challenges of beginner sellers in India, who have products to sell but have not launched their online store yet. The client also wanted to test a new concept of a simpler landing...
by Atul | Sep 14, 2023
Background Our client is a leading e-commerce platform that enables anyone to create and run an online store. They wanted to understand the needs, preferences and challenges of mobile-first merchants in India, who use their mobile phones as the primary device to set...
by Atul | Sep 13, 2023
Background A leading e-commerce platform in India wanted to understand the needs, preferences, and challenges of its merchants who use cash on delivery (COD) as a payment option. COD is a popular and widely used payment method in India, but it also poses some risks...
