by Atul | Sep 11, 2023
User research on social sellers in India. Background The client is a major global E-commerce platform based in North America. The client provides tools to start and run an E-commerce business for its customers across the globe, including India. They have been...
by Atul | Sep 11, 2023
Ethnographic Research on Indian Parents. Background Our client for this project was a Gurugram based early-stage startup focused on providing parenting services. Their target customers were the parents of children aged 1 to 5 years old. They wanted to have user...
by Atul | Sep 8, 2023
Background Chatbots are becoming an essential part of customer support services for e-commerce platforms. They can help customers with various issues, such as finding products, resolving queries, and collecting feedback. However, chatbots also face challenges in...
